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History of McDonald’s
Ray Kroc, then 15, lied about his age to join the Red Cross and become an ambulance driver in 1917, but the war ended before he could complete his training. A Multimixer salesman was the last job he held before becoming a pianist. The first Multimixer he saw was in a restaurant in California in 1954, when he went to see how they were being used. On his way back to his hotel room, he came across a modest but profitable restaurant managed by the brothers Dick and Mac McDonald. It was because the McDonald brothers focused solely on hamburgers, french fries, and soft drinks that they were able to provide high-quality food in a short amount of time.
To their surprise Kroc saw this as an opportunity. Six years later, he acquired the exclusive rights to the McDonald’s trademark and operating system for his new company, McDonald’s System, Inc., created in 1955. McDonald’s sold its 100 millionth hamburger in 1958.
Ray Kroc envisioned a restaurant chain that would be known for consistently high-quality meals prepared in the same way each and every time. To him, it was important to serve the same burgers, fries, and beverages that he was used to in Alabama.
By convincing both franchisees and suppliers to buy into his vision and work for themselves, not for McDonald’s, as well as for the latter, he was able to accomplish this. ‘In business for yourself, but not alone’ was his catchphrase. When it came to McDonald’s, he believed that it was best to treat its franchisees, suppliers and staff as three legs on a stool. The three legs that supported the stool were its only real sturdiness.
Quality was a top priority for McDonald’s, and as a result, every ingredient was put through a rigorous testing process before it was approved for use. Early McDonald’s suppliers were sold on Kroc’s vision of the company’s future, which he communicated with them. They had faith in him, and the business grew.
While still seeking a partnership, Ray Kroc managed to establish the food service industry’s most connected, efficient, and innovative supply chain. Over the years, we’ve developed strong ties with our suppliers. In reality, many McDonald’s suppliers are still in business today because Ray Kroc gave them a handshake.
The Legend Continues
After Ray Kroc’s death on January 14, 1984, he continued to work for McDonald’s. For as long as the company has been there, it has provided its patrons with consistently high-quality meals at a reasonable price, provided career development for its workers and provided a model for its suppliers to follow in their pursuit of the finest quality ingredients and goods.
Ray Kroc’s legacy continues to inspire and influence McDonald’s today and in the future, thanks to his enthusiasm for innovation and efficiency, his constant pursuit of quality, and numerous charitable efforts.